October 22, 2014

Whose Got The Buzz: Yahoo or Google?

Today Google officially announced their latest product, Google Buzz, during a live press event. If you’re not familiar with Google Buzz, it’s a way to share updates, photos, videos, and more. (You can read an extensive writeup of Google Buzz here). Wait a minute; doesn't the name Buzz sound familiar? Well, there’s a good reason for that. Let me re-introduce you to Yahoo! Buzz. For those of you who don’t know what … [Read more...]

Introducing Google Buzz

We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you're up to in real-time and stay more connected to more people. In today's world of status messages, … [Read more...]

Vancouver forecast: light winds, unlimited visibility

The view from Whistler Mountain is something everyone should see: a range of rugged mountains, trails of snow, fir trees and placid lakes below. It's changed since I lived there some years back — there are many more houses, and far better chairlifts — but what remains is the rare feeling of being free, in nature, about to tear into peak snow. In time for the Games in Vancouver and Whistler, we're thrilled to be bringing this view to the … [Read more...]

Search Engines Impact Perception Of Brands

The search engine consumers use to find a brand's website impacts both their perception of that brand and the decisions they make while on the site, according to new research by Wunderman, ZAAZ, and Compete. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman. "What this means if you are managing a brand is this: you need to know how consumers relate to Bing, Yahoo! or Google and how that … [Read more...]

UK’s Department Of Health Reveals $4.25m AdWords Tab

Google users in the UK may be unusually well-informed with regards to their government's healthcare policies.  The Department of Health revealed this week that it spent about 2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year. To be exact: the department spent 2,720,457.11 between February 1 of last year and January 31 of this one, according to official records.  And a whopping 21,939 keywords … [Read more...]

Our approach to maximizing advertising revenue for online publishers

All website owners need to pay for the costs of creating content and making it available online. Whether delivering entertainment, products, news, services, social networking or opinions, they need to pay their way by selling advertising or charging their users. Website owners, or "online publishers," span the range from individual bloggers to multinational companies. If they sell advertising, they can do this directly themselves, via their … [Read more...]

2010: The Year of the Display Ad for Google?

This could be the year of the display ad. That's not to say that display ads aren't prevalent every year, but Google has only been involved with that for a little while, and if analysts' projections are accurate, this will be the year that Google's display ad business tops $1 billion in sales. Last summer, Google CEO Eric Schmidt suggested that display ads would be Google's next big billion-dollar business. According to BusinessWeek, a … [Read more...]

2010 Super Bowl: Some search touchdowns

While 106 American football players sought yardage in the 2010 Super Bowl, millions of people sought information related to the big game from Google search. We looked at some game-day search trends and data* to see what football fans were searching for this year. Most searched-for team To the victor of this year's big game went the search spoils: The New Orleans Saints captured both the NFL championship and the lion's share of Super Bowl team … [Read more...]

Super Bowl Ad Tweets Determine Brand Effectiveness

As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results. They determined that Doritos was the most effective brand to advertise during the Super Bowl, and that Budweiser Select55 was the least effective. The results were determined from 98,656 Tweets collected. The … [Read more...]

Google May Invest In Chinese Media/Ad Firm

A little less than a month ago, Google announced that it might shut down Google.cn and its offices in China.  The search giant may not be giving up on the country entirely, however, as a new report has indicated that it's part of a group attempting to invest in a large Chinese media and advertising company. According to George Chen and Melanie Lee, Disney is leading a consortium that includes Google, and said consortium would like to buy a 30 … [Read more...]