September 21, 2014

Easy SEO Tips to Improve Search Engine Ranking

If you are like many others, you probably feel constantly overwhelmed by the abundance of SEO information available. What are you supposed to believe and how do you even understand it? Some of the terms, advice and guides are just so confusing it’s enough to leave anyone feeling pretty discouraged. Below are some SEO tips and techniques that are proven successful yet easy to follow!

Earn Trust

Readers and customers want to be able to trust you, even if they never meet you. An easy way to make your site appear more trustworthy is to have a privacy policy. If you gather personal information, even if it’s only an email address, you should let them know upfront what you plan on doing with it.

It is also a good idea to offer a bit of personal information in the way of a profile or a short biography and provide a way to be contacted.

Make Sure Your Page Loads Fast

Not only does no one want to tap their fingers waiting for a page to load, Google frowns upon slow-loading pages. Yes, this means that it’s affecting your ranking.

If you are not sure if your page load times are fast or not, there is an online application that Google offers that you can use to check it. It will give you a score out of 100 as well as an analysis of what needs to be done to improve load time.

Three things to remember when it comes to improved load speed is to optimize your images, avoid 404’s and fix redirects. Most people have redirects that they don’t even know they have.

Put Thought into Your Title-tag

Your title-tag is one of the most influential components of a page’s ranking. Your title-tag always needs to contain your keyword and must be relevant to the content. Readers don’t like to be fooled and neither do search engines.

Meta-tags also hold some weight but they are not nearly as important as they once were. Use them but don’t abuse them!

Evaluate Your Content

Years ago, garbage content could rank and earn revenue because topics weren’t flooded with competition. Today, not only do you have to compete with other content, search engines are smarter. Bots can tell the difference between trash and quality and your readers aren’t going to waste their time reading garbage when the click of a mouse can get them the same or better information elsewhere.

Content needs to be accurate, relevant to your title-tag and free of careless punctuation and grammatical errors.

Get Comfortable with RSS

Really simple syndication (RSS) is not as simple as it sounds but it is really not all that difficult either. Content syndication refers to article submission and RSS feeds. While article submission is a good start, content gets buried quickly with thousands of other articles constantly coming in.

RSS feeds make your content accessible to other sites. If you are using WordPress, Blogger or other popular platforms, you have a RSS feed built in so you really don’t have to worry about it. If you need to syndicate your website yourself but you’re far from comfortable with technical topics, just use a site like RapidFeeds.com that will do it for you.

Publish on Authority Sites

If you are going to submit articles, don’t see garbage sites. While sites like Copyblogger, PromotionWorld, Problogger, WebProNews and SiteEngineJournal may be hard to get published on, they are worth the effort. Google places very high value on links that come from these and other authority sites so even if your article is rejected, you want to make necessary edits or try a new article.

Make Use of Social Network Sites

You could spend thousands of dollars on advertising and still not get as far as you can using free social networking sites like Facebook and Twitter. Not only that, many people don’t realize that Google analyzes your participation on such sites and take this into consideration when determining your ranking.

This is a guest post provided to us by Neil from eMobileScan. Who, with offices throughout Europe are a leading provider of industrial handheld computers Like the Symbol MC9090 or the Motorola MC75. Offering a solution tailored to these units means their customers can remove paper work and cut costs.