Twitter isn’t losing any of its marketing power. Even though the service has been around for quite a number of years Twitter continues to grow. That growth should be a sign for you to either hop on board already, or improve your Twitter marketing campagins. If Twitter is a service you haven’t been using to promote your small business, you are doing it wrong.
2012 is finally here and the world hasn’t been destroyed (yet). So what is your small business to do? Well if you are looking to get started with Twitter (finally) you have come to the right place. Twitter is massive and its user base has made it just as powerful as a TV commercial. So why have you not been utilizing Twitter when other small businesses around the country – not to mention the world – have. It isn’t too late for you to get started though. Signing up for an account is easy as a pie. Once you get an account going you will immediately want to start tweeting.
Don’t just tweet about anything. Twitter allows you to post a little widget on your website. I recommend to insert the widget on your small business website and then tweet a promotional coupon for anyone that followers your new Twitter account. If small business already has a few clients, you should immediately see an increase in followers in 48 – 72 hours. Remember to make that coupon a limited time coupon. A 3 day coupon is enough time for people to not only share your Twitter link with others, but for new customers to come and try a product or service of yours for the first time.
Consistency is everything in social media. People are most connected then ever today and you should be just as well. Make sure you are tweeting information on a daily or bi-daily basis. This can be anything from new office paintings to a release of a new product. Always ask for opinions and feedback. Let your followers engage with you. When followers (clients) are enganging with you they begin to trust you. That trust has an immense power when it comes time for them to make another purchase.
Once you have the hang of tweeting and you become consistent you want to update your page. Twitter enables you to customize your page. There are tons of Twitter graphic designers on there. I recommend any freelance site or even Fiverr to find one! Make sure you get a simple, not-to-flashy page that not only helps your brand stick out but helps your clients remember you as well.
Twitter isn’t a very difficult service to use. There are plenty of guides on how to use its main fuctions. Get on Twitter if you haven’t yet to make sure that you are not missing out on potential customers.
Paul Gallagher is a freelance writer that contributes to wish.co.uk, a site where you can get some useful resources in order to choose the most appropriate gifts for your loved ones.