September 2, 2014

Bing’s Market Share Jumps Again

If the people behind Bing happened to make gaining market share a New Year’s resolution, they got off to a great start.  Experian Hitwise released new stats this morning, and the firm found that Bing’s market share increased by a significant amount between December and January.

Bing’s market share rose from 10.60 percent in December to 12.81 percent in January, according to Experian Hitwise.  That makes for a month-over-month gain of 20.85 percent, which is quite remarkable.

Bing didn’t just steal users away from its partner Yahoo, either (although Yahoo did experience a loss).  Industry leader Google, which tends to either hold steady or increase its dominance, saw its market share drop from 69.67 percent to 67.95 percent on a month-over-month basis.

The popularity of the Bing-Yahoo combo as a whole increased a fair amount (6.48 percent), then, which is good news for a lot of people.  Carol Bartz, in particular, could arguably use a win.

The interesting thing will be whether Bing continues to make this sort of progress following the whole "stolen results" brouhaha.  It might have hurt the search engine’s image, or, just maybe, it might cause more people to give Bing a try.

Stay tuned, and we’ll be sure to relay the February data as soon as it becomes available.